After years of helping businesses across the Bay Area promote their goods and services, in 2003 our founder and CEO, Paul Regin, saw an opportunity to lend his expertise to businesses in a way that would make a bigger impact for them: creating a monthly publication that reaches residents in Marin and Sonoma Counties. Savings Magazine was born out of a love for promoting local businesses and a passion for helping consumers engage with budding and well-established companies.
WHY DIRECT MAIL advertising?
For many consumers, direct mail marketing brings more value and is more reliable than digital advertising. The following direct-mail statistics show that a piece of mail advertising, like Savings Magazine, can help your business grow:
- Up to 90% of direct mail gets opened, while only 20-30% of email gets opened (DMN)
- 81% of people read or scan their mail daily (2010 USPS Household Diary Study)
- The average household receives only two direct mail pieces a day compared to 157 e-mails (USPS Marketer’s Guide)
- 36% of people under the age of 30 look forward to checking their mailboxes every day (Gallup)
- 70% of consumers prefer traditional mail when it comes to unsolicited offers (Direct Marketing Association)
- 79% of consumers find reading mail more useful than going online (USPS Household Diary Study)
- 82% of millennials view messages printed on paper as more trustworthy than digital (5 Myths About Millennials and Mail)
- 92% of the Y generation say they enjoy reading print marketing more than digital ads. (Gallup poll).